HenHouse Brewing Company Strategic Expansion Leads to a New Lease
Challenge: As HenHouse Brewing Company expanded their product line and wholesale operations, they soon realized they were at full capacity in terms of management bandwidth. The growth had been exponential, and it was time to strategically unload their West Marin Pub, which included a fully operational ten-barrel brewery and an accompanying restaurant. Although Henhouse was knowledgeable about potential prospects in the market, they needed a seasoned expert to target and negotiate with the right mix of breweries and restaurants looking to expand into the Ross Valley.
Action: To tackle this challenge, Ces employed a robust “full market exposure” strategy. This approach was meticulously crafted to ensure that the opportunity reached over 125 specifically targeted and qualified prospects across the Bay Area. Ces’s extensive network and deep understanding of the commercial real estate market enabled him to position this unique opportunity in front of the right audience.
Result: The response was overwhelmingly positive. Within just thirty days, HenHouse Brewhouse received significant interest from multiple parties. This surge of attention culminated in a highly competitive offer, resulting in a mutually agreeable lease and the transfer of key money. The swift and favorable outcome highlighted the effectiveness of Ces’s tailored marketing strategy and his ability to close deals efficiently.
Property Description
Bring your business to this vibrant lifestyle center with over 1.1 million visits per year generating over $90 million in revenue. Available identity spaces offer clerestory windows, natural light with up to 29 ft ceilings and convenient on-site walk-in/walk-out parking.
Location Description
765 Center Blvd is situated in the Fairfax Plaza, a vibrant shopping and commercial hub at the gateway to West Marin. Located at the busy intersection of Sir Francis Drake Boulevard and Center Boulevard, this location offers high visibility and easy access for both locals and visitors traveling to and from the area.
Fairfax Plaza spans over 60,000 square feet, featuring a mix of shopping, restaurants, quality food stores, and office spaces. It serves as the lifestyle destination for the western Ross Valley, offering a variety of amenities that cater to the local community and visitors alike. This central location makes it a prime spot for businesses looking to capitalize on the area’s foot traffic, whether you’re running a retail store, restaurant, or office space.
With its close proximity to residential neighborhoods, scenic outdoor spaces, and easy access to major highways, Fairfax Plaza is a popular destination for both locals and tourists. This bustling area provides ample opportunities for businesses seeking a high-traffic location in a charming, community-focused area.
Highlights
- Neighborhood lifestyle center
- Anchored by Good Earth Grocery Store, Fairfax Brew Co, FitLab, Sunshine Bikes, Longevity Health and the US Post Office
- Excellent consumer market with average household income well above $100,000
- 30,000± cars per day
Testimonial: “I would recommend Ces to anyone that is making a commercial real estate acquisition that is looking for full transparency, decision support, and great CRE advice.” — Nancy D.M, President & CEO, Lifehouse Inc.